Privacy Policy

Our Privacy Policy is pretty standard with no nasty surprises.
It covers how and why we collect some of your personal information. What we do with it and how we protect it. Plus what your rights are in relation to the data we hold about you.
Please email our Data Protection Officer (DPO) Will Baggaley here if you have any questions / concerns about our privacy policy.

Who are we?

We are Dance Expression, School of Dance.

Our address is:

Dance Expression, School of Dance,
Bowling Lane,
Scarborough Rd,
North Yorkshire,
YO17 8EG

Our website address is:

Dance Expression, School of dance provides singing, dancing and drama classes.

So what is personal information / data?

Personal data relates to a living individual who can be identified from that data. Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession.  The processing and protection of personal data is governed by the General Data Protection (GDPR).

How do we process your personal data?

Dance Expression, School of Dance complies with its obligations under the GDPR by taking all reasonable measures to:

  • keep personal data up to date
  • store and destroy it securely
  • avoid collecting or retaining excessive amounts of data
  • protect personal data from loss, misuse, unauthorised access and disclosure
  • ensure that appropriate technical measures are in place to protect personal data.

What personal information do we collect?

The Data concerning the User is collected to allow the Dance Expression, School of Dance to provide its Services, as well as for the following purposes: Analytics, Backup saving and management and Contacting the User.
Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

Detailed information on the processing of personal data

Personal Data is collected for the following purposes and using the following services:

  • Analytics

    The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.

    Google Analytics (Google Ireland Limited)

    Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data collected: Cookies; Usage Data.

    Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.

  • Backup saving and management
    This type of service allows the Owner to save and manage backups of this Application on external servers managed by the service provider itself. The backups may include the source code and content as well as the data that the User provides to this Application.
    Backup on Google Drive (Google Ireland Limited)
    Google Drive is a service to save and manage backups provided by Google Ireland Limited.
    Personal Data collected: various types of Data as specified in the privacy policy of the service.
    Place of processing: Ireland – Privacy Policy. Privacy Shield participant.

  • Contacting the user
    Contact form (this Application)
    By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
    Personal Data collected: address; date of birth; email address; first name; last name; phone number; various types of Data.

What do we use your information for?

Information we collect from you may be used in one or more of the following ways:

  • To personalise your experience – your information helps us to better respond to your individual needs.
  • To improve our website – we continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To validate you are a real person.
  • To improve our customer service – your information helps us to more effectively respond to your customer service requests and support needs.
  • To notify you of services / products you may be interested in.
  • Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or our services to you. The email address you provide for order processing will be used to send you information and updates pertaining to your order and our services.

How do we protect your information?

There are a variety of security measures in place to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

  • We make use of a secure and resilient hosting platform.
  • All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorised with special access rights to such systems, and who are required to keep the information confidential.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
We currently use (at various times) the following trusted third parties (click on the link to their privacy policy for details of how they protect your data):
Facebook – Privacy Policy
Google – Privacy Policy

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

How long do we keep your data?

We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 7 years after which time it will be destroyed.
Your information that we use for marketing purposes will be kept with us indefinitely until you notify us that you no longer wish to receive this information. At that point it will usually be deleted within 2 working days.

What are your rights?

Under the GDPR, unless subject to an exemption, you have the following rights with respect to your personal data:

  • The right to request a copy of personal data which the we hold about you.
  • The right to request that we correct any personal data if it is found to be inaccurate or out of date.
  • The right to request your personal data is erased where it is no longer necessary for us to retain such data.
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing.
  • The right to object to the processing of personal data, e.g. marketing, profiling etc.
  • The right to lodge a complaint with the Information Commissioners Office (ICO).
    If you wish to discuss or exercise any of these rights, please contact our Data Protection Officer (DPO) here who will be pleased to assist you.


When using our site, if at any point you are asked for personal information, you will have the opportunity to provide your consent (or not) in line with this privacy policy.
Exceptions to this are when such information is necessary, for example, as part of a sales order transaction.

Changes to our Privacy Policy

If we change our privacy policy, we will post those changes on this page, and update the “updated” date below.

Last updated September 2020